But you feel like...

You have no idea what to share or where to start to get results

The idea of building an online course and selling it feels overwhelming

No matter what you do, you’re struggling to be seen and grow on Instagram

Overall you feel lost when it comes to Instagram growth and sales

Don't worry we got you!

Let me guess, 
if you're here it's because...

You’re good at something, you’re knowledgeable. And… you’re tired of trading your time for money!

You know you can help more people through an online course, you just need to be seen! And you know Instagram could help you with that.

So you did just that: you decided to create content on Instagram in order to grow an audience, be seen & sign clients and students.

Let us show you how to:

Be SEEN on Instagram

Having to engage with your ideal clients

All that without:

Spending hours on Instagram

Sending cold DMs to pitch your course

Grow an engaged audience

Attract your ideal clients like magnets thanks to your content

Build and launch a profitable online course that people will rave about

Get students on autopilot 

while at the beach, at the gym, or with your friends & family

No more self doubt, you'll have a 

Get payment notifications

clear step by step strategy

Considerably increase your income

while working less

Build strong business foundations that will set you up for success (pick a niche & build an offer)

Learn how to:

Overcome content overwhelm, you’ll know what content to post to attract your ideal students

Grow an engaged audience ready to buy from you (while spending LESS time on Instagram)

Sign clients on autopilot without having to pitch your course to strangers

GOT IT, I WANT IN!

Build and launch a profitable online course 

Earn more while working less (yup, you can do this!)

What's included inside this IBA + PIA bundle...

Lifetime access to iBA

IBA is a self-paced course designed to be completed in 12 weeks so that you can flood your Instagram account with raving fans and high paying clients

lifetime access to the IBA private online community

Keep yourself accountable, network with fellow entrepreneurs and find the support that you need so you make sure you stay on track! 

the iba & PIA mastersheet

So you have a system to create and plan high converting content weeks in advance & create your online course without the overwhelm!

THE instagram sales scripts bundle

So that you can convert prospects into paying clients with ease without being salesy or pushy!

course & module trackers

To keep you organised and hold you accountable!

Lifetime access to PIA

That’s 11 modules bursting at the seams with easy to follow and actionable video content so that you can build your online course and build a passive income machine!

What we cover inside the

business foundations

MODULE 1 - BUSINESS FOUNDATIONS

By the time you have finished this module, you'll have complete clarity on your niche and your target market - you have to know who you are speaking to before you do anything!

• Lesson 1: Finding your profitable niche
• Lesson 2: Market research mastery
• Lesson 3: Pinpointing your ideal client
• Lesson 4: Using Facebook Groups for your market research
• Lesson 5: The ultimate elevator pitch
• Lesson 6: Setting up your Instagram profile for success

NEXT
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MODULE 2 - BUILDING YOUR OFFER

In this module you’ll create an offer that will attract and convert like crazy - trust us, getting this right will set you up for long term success.

• Lesson 1: Building your custom offer
• Lesson 2: Communicating your offer to your ideal clients
• Lesson 3: Pricing your offer

MODULE 3 - NAILING YOUR BRANDING AND POSITIONING

In this module you’ll learn the secrets of brand identity and how to stand out from your competitors - we never thought we’d be able to stand out as Instagram experts but here we are!

• Lesson 1: Holding up the mirror to your brand identity
• Lesson 2: Standing out from the crowd

conversion

attract & nurture

business foundations

attract & nurture

MODULE 4 - CONQUERING YOUR CONTENT STRATEGY

In one of the most important modules of the academy, you’ll take a deep dive into all things content and learn how to create and implement a strategy that attracts and converts your dream clients - our master spreadsheet will be your new best friend!

• Lesson 1: Decoding Instagram insights and analytics
• Lesson 2: Building a high performing content strategy with our Pick 'N Mix Method
• Lesson 3: Focus on your content schedule
• Lesson 4: Diving into your content pillars
• Lesson 5: What your content categories need to include 
• Lesson 6: Identifying your content purpose
• Lesson 7: Sorting out the different content formats
• Lesson 8: How to implement your content strategy with precision
• Lesson 9: Planning for the profitable road ahead
• Lesson 10: When to charge and when not to charge

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MODULE 5 - CREATING CONTENT THAT CONVERTS

In this module you’ll learn how to follow through your content strategy with amazing content that generates saves, shares, comments and heaps of new followers - get ready for some of the secret sauce that helped to blow up our accounts!

• Lesson 1: How to create binge-worthy carousels
• Lesson 2: How to create shareable single graphics
• Lesson 3: How to create viral reels
• Lesson 4: How to create immersive stories
• Lesson 5: Mastering the art of hashtags
• Lesson 6: Creating headspace with batch content creation

MODULE 6 - ACCELERATING YOUR INSTAGRAM GROWTH

In this module you’ll learn what being social on social media is all about - not only will this help your growth but it actually makes Instagram way more enjoyable to spend time on!

• Introduction to Instagram's Algorithm
• Lesson 1: Building a meaningful community
• Lesson 2: Becoming a powerful networker
• Lesson 3: How to conjure up engagement
• Lesson 4: Game-changing growth hacks

MODULE 7 - going the extra mile with email marketing

In this module you’ll learn all about the power of an email list. We'll guide you through the steps to build your email list as well as what to do to nurture your audience!

• Lesson 1: Creating a list builder to grow your email list
• Lesson 2: Game changing tips to build your list quickly
• Lesson 3: How to nurture your audience through email marketing

conversion

PREVIOUS <<<

attract & nurture

conversion

MODULE 8 - CONVERTING ON INSTAGRAM

In this module, you’ll learn the Jedi mind tricks that will help you sell to your audience with ease - and the best part? You don’t have to feel awkward or sleazy when you do it!

• Introduction to sales
• Lesson 1: Your sales planning to convert with ease
• Lesson 2: Understanding hard sales
• Lesson 3: Soft sales techniques to maximize conversion
• Lesson 4: How to turn your stories into a sales checkout

MODULE 9 - SHOWING UP AS AN AUTHORITY

In this module, we will share our secret methods to help you confidently show up as the authority we know you are!

• Lesson 1: Building authority
• Lesson 2: Confidence and mindset to sell
• Lesson 3: Using social proof to build up your authority

MODULE 11 - CREATING A HIGH-CONVERTING SALES PAGE

In this module you’ll learn how to put together a rocking sales page that will pretty much sell your offer by itself!

• Lesson 1: The sales page template

MODULE 10 - CLOSING SALES FOR FUN

In this module you’ll learn how to skyrocket your lead to conversion rate - implementing this module won't be easy but the rewards are worth it!

• Lesson 1: How to convert in your DMs with ease
• Lesson 2: Reaching out to warm leads
• Lesson 3: Winning your sales calls
• Lesson 4: Objection handling like a pro

MODULE 12 - GETTING & MANAGING CLIENTS

In this last module we will look at the steps to get your first (beta) clients as well as what you should do once you're fully booked!

• Lesson 1: Getting your first beta clients 
• Lesson 2: Exploding social proof with one simple trick 
• Lesson 3: Our tricks to help you sign more clients
• Lesson 4: What to do when you're fully booked
 


business foundations

Instant Business Academy

THIS IS EXACTLY WHAT I NEED

What we cover inside the

Passive Inc. Academy

foundations

build

market

launch

foundations

MODULE 1 - INTRODUCTION TO PASSIVE INCOME

In this module we’ll introduce you to the various forms of passive income - you’ll see that some are much better than others!

Lesson 1: Avoiding the Ebook trap
Lesson 2: The truth about the membership model
Lesson 3: When to deploy mini courses
Lesson 4: The road to an online course
Lesson 5: Building your product suite and sales funnel

Lesson 1:
Avoiding the Ebook trap

Lesson 2:
The truth about the membership model

Lesson 3:
When to deploy mini courses

Lesson 4:
The road to an online course

Lesson 5:
Building your product suite and sales funnel

MODULE 2 - BULLETPROOF COURSE FOUNDATIONS

By the time you’ve finished this module you’ll be tingling with excitement because you’ll have complete clarity on how you’re positioning your online course - trust us, the market research will really help to build your confidence!

Lesson 1: The need to niche
Lesson 2: Market research mastery
Lesson 3: How to price your course effectively

Lesson 1:
The need to niche

Lesson 2:
Market research mastery

Lesson 3:
How to price your course effectively

NEXT
>>>

build

Module 3 - Structuring a High Value Course

In this module you’ll learn how to structure a course that delivers amazing results for your students - most courses leave people totally underwhelmed!

Lesson 1: Communicating the transformation
Lesson 2: The service to course conversion trick
Lesson 3: Understanding the course framework matrix
Lesson 4: Building the ultimate bonus pack

Lesson 1:
Communicating the transformation

Lesson 2:
The service to course conversion trick

Lesson 3:
Understanding the course framework matrix

Lesson 4:
Building the ultimate bonus pack

Module 4 - Building a High Value Course

In this module you’ll take everything you learned in module 3 and start bringing your course to life - the build takes time but once you’ve done it, you never have to do it again!

Lesson 1: Writing compelling course lessons
Lesson 2: The art of engaging course slides
Lesson 3: Recording your course
Lesson 4: Editing your course
Lesson 5: Creating irresistible course downloads

Lesson 1:
Writing compelling course lessons

Lesson 2:
The art of engaging course slides

Lesson 3:
Recording your course

Lesson 4:
Editing your course

Lesson 5:
Creating irresistible course downloads

Lesson 1:
Choosing the right platform

Lesson 2:
Kajabi to the rescue

Lesson 3:
Cracking the customer experience code

Module 5 - Taking Your Course Online

In this module you’ll learn the most effective way to deliver your online course to your audience - this is when the dream starts feeling like a reality!

Lesson 1: Choosing the right platform
Lesson 2: Kajabi to the rescue
Lesson 3: Cracking the customer experience code

NEXT
>>>

PREVIOUS <<<

market

Module 6 - Marketing Your Course

By the time you’ve finished this module you’ll know exactly how to package and communicate your course to others.

Lesson 1: The power of branding your course
Lesson 2: The two types of launch
Lesson 3: Crystal clear course communication
Lesson 4: Crafting a high converting sales page

Lesson 1:
The power of branding your course

Lesson 2:
The two types of launch

Lesson 3:
Crystal clear course communication

Lesson 4:
Crafting a high converting sales page

Module 7 - The Tripwire

In this super important module you’ll learn how to get great fit course students into your sales funnel - with high value courses you have to build trust first!

Lesson 1: Your unique launch matrix
Lesson 2: Using challenges for conversion
Lesson 3: Become a webinar pro
Lesson 4: The power of a waitlist strategy

Lesson 1:
Your unique launch matrix

Lesson 2:
Using challenges for conversion

Lesson 3:
Become a webinar pro

Lesson 4:
The power of a waitlist strategy

NEXT
>>>

PREVIOUS <<<

launch

Module 8 - Content for your Launch

In this module we will teach you how to create high-converting content for your unique launch, including Instagram posts and stories - using our specific formulas with the help of our PIA mastersheet.

Lesson 1: The different types of high converting Instagram posts
Lesson 2: Leveling up with the PIA mastersheet
Lesson 3: Selling with ease through Instagram stories

Lesson 1:
The different types of high converting Instagram posts

Lesson 2:
Leveling up with the PIA mastersheet

Lesson 3:
Selling with ease through Instagram stories

Module 9-11 - Launch Secrets for Success

In the final modules of PIA we break down exactly how to make sure that all of your hard work pays off with a successful course launch depending on your unique launch matrix - we break it down week by week so you can’t put a foot wrong!

Lesson 1: Understanding launch methodology
Lesson 2: Week 1 - Build hype and tease your audience
Lesson 3: Week 2 - Promoting your unique tripwire
Lesson 4: Week 3 - Doors open!
Lesson 5: Week 4 - Promoting your online course
Lesson 6: Week 5 - Turning up the sales machine

Lesson 1:
Understanding launch methodology

Lesson 2:
Week 1 - Build hype and tease your audience

Lesson 3:
Week 2 - Promoting your unique tripwire

Lesson 4:
Week 3 - Doors open!

Lesson 5:
Week 4 - Promoting your online course

Lesson 6:
Week 5 - Turning up the sales machine

NEXT
>>>

PREVIOUS <<<

content ideas vault & Hashtag vault

We included 90 content ideas for your Reels, carousels, single posts and even Instagram Stories! The hashtag vault for 29 different niches contains 65+ hashtags per niche.

Containing easy to implement tutorials on every tech software you want to use as add ons to your business growth such as Adobe Photoshop, Canva, Flodesk,...

Repurposing your content

Training & Live Demo so that you can explode your reach to other platforms & avoid wasting time creating brand new content. 

But that's not all... On top of getting all the strategic resources to help you grow and sign clients, we added extra bonuses to accelerate your growth!

IBA Bonus Pack

content

TECH vault

overcoming camera shyness

Ginny will show you how she overcame her fear with some strategic exercises so you can confidently show up on IG

6-figure launch strategy

Wondering how we’re making 5 or even 6 figures per launch?! This special bonus reveals our entire launch strategy with you as well as the exact planner we use for every launch! We also share the exact financial planner we use to set goals and keep on track of our business accounts.

step-by-step strategy & content planner

financial planner

BONUS #1

monthly group strategy calls with laura & ginny

$5,000

On top of getting support through the Private Facebook Community, you get exclusive access to Group Strategy Calls! During these calls, you are able to ask all your questions to Laura & Ginny directly.

Practical information about these calls: 
  • 1 call per month at 12PM BST (UK time) 
  • Dates and times are not flexible
  • Replays of the calls are provided

FREE

BONUS #2

$1,599

FREE

BONUS #3

$1,499

FREE

BONUS #4

$499

FREE

Total Value

$ 18,887

$ 18,887

Over $18,000 worth of resources to grow your business on Instagram and never feel stuck because of a certain skill or tool!

Total Value

$3,998

excl. VAT

Get the IBA + PIA Bundle

“I have tried several different courses, but IBA is by far the best course I have ever purchased and it's a steal for the price! It has changed my entire business, and it’s about to change my life!” 

Mandy Bauer (@heymandybauer)
- Helps ADHD women turn their ideas into businesses


I QUIT MY JOB and grew 40,000 followers thanks to IBA

“I always thought that having a big account on Instagram is what you needed before you can begin making sales. But that’s not true at all, I signed my first client with only 75 followers! It really proves that what they teach you inside IBA is invaluable! ”

Megan Collins (@megancollins.co)
- Jewellery business coach


I signed my first client with only 75 FOLLOWERS

We built a multiple 6-figure business in less than a year, quit our jobs, and grew over 240,000 followers but it didn't just work for us!

See what our IBA & PIA  students have achieved...

"I now have 10 fully paying clients and I'm at 70K followers. But I'm at a point where I genuinely cannot follow how much I grow in a day. And I sold 100 tickets to my masterclass in just 2 weeks, using the IBA strategies!"

Char (@the.plottery)
- Fiction Writing Coach

I gained over 70,000 followers and I'm fully booked

You have a business, side hustle or business idea (whatever stage you’re at, this strategy will work)

You want to build an online course, whatever your niche (hairdresser, beauty salon, mindset coach, fitness coach, graphic designer, real estate agent etc.)

It will work for you whether:

And...

You don’t need prior Marketing and Sales knowledge to make it work

You don’t need to feel confident in front of a camera (Ginny didn't)

You don’t need to have clients or even an Instagram account yet (we will show you everything)

OK I'M IN

Meaning if you implement the knowledge we teach you inside IBA & PIA, you will see your money back (and so much more)

See this bundle as an

It could happen fast...

INVESTMENT

With small changes...

With a small following...

SHOW WE HOW

We're not the ones saying it...

We know that sometimes a course alone is not enough, so we want to reassure you: YOU ARE NOT ALONE.
Our number 1 priority is your success.

We even create quarterly challenges to help you apply the knowledge in a more fun way!

On top of the Private IBA Facebook Community you also get access to a private Instagram account to follow all the challenges and learn while having fun ;)

See for yourself...

Get support from fellow students and the Elsynergy team & find accountability within the Private Online Community

AVAILABLE FOR IBA ONLY

$3,998

excl. VAT

Get the IBA + PIA Bundle

join IBA & PIA here!

Are you asking yourself the following questions?

i have a small following, will it work for me?

Of course! We have students who signed clients with as little as 55 followers and others who were able to make a full income with 200 followers.

We will show you how to grow an audience on Instagram but also how to sign clients quickly without having to reach a lot of people!

Can I pay in euros or pounds?

Of course!

When you enter your card details, you will simply pay in your own currency. No surprises here! No extra fees! Just the regular conversion from American Dollars (USD) to British Pounds (GBP) or Euros (EUR) (or any currency for that matter).

To give you an idea, $1,999 is about £1,664 and €1,963 - but we advise you to check the current exchange rate on Google to have an exact numbers.

back to top

what if i don't have a niche or an offer?

Not a problem! We are going to tell you how to do this inside IBA!

I FEEL LIKE I NEED MORE A 1:1 COACH RATHER THAN A COURSE

We worked with over 50 entrepreneurs on a 1:1 level before creating IBA. It took us a lot of learning to build this program and we made sure you could actually implement the knowledge very easily!

Being a course creator is not an easy task, we constantly take feedback into account to improve our program and we know that within just a few weeks you could already have a completely different business ;)

You also are able to ask your questions to a private online community where we also have experts form the Elsynergy team answering your questions!

how much time do i need to invest?

We recommend going through 1 module per week which is about 1 hour of video lessons. You will then have to implement the knowledge which will vary from person to person.

Overall, we recommend dedicating a few hours a week on it. Within 3 months you should have gone through the Academy & implemented the knowledge!